Graphic and UI/UX Designer with over 6+ years in creating and managing brand identities, including 1 year focused on UI/UX design. Skilled in branding and crafting unique visual identities for a diverse brands, including cultural institutions and community-focused projects. Eager to apply my skills and passion to design projects that promote community engagement and make a meaningful impact :)
Areas of Expertise
Branding & Visual Identity Design
UI/UX Design (Figma)
Motion Graphics
Visual Identity System Guidelines
Community & Culture Projects
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
User Research & Wireframing
Collaborative Design & Teamwork
Communication & Client Collaboration
Problem Solving & Creative Thinking
Key Achievements
Played a key role in designing the branding for the "Revitalization of Tsui Ping River", supporting increased community involvement and contributing to its recognition as one of the Award360° BEST 100.
Developed and implemented compelling brand identities and visual designs for Hong Kong Museum of Coastal Defence, "In-Between" exhibition at the Hong Kong Museum of Art, BORRN, a UK baby products brand…etc enhancing their market presence and consumer engagement through innovative design.
Experience
I worked with a project manager to design and develop Dokifly at Page Lab, a cloud-based SaaS platform. My role involved conducting user research, creating wireframes, and developing prototypes to enhance the user experience. I also managed the UI design, including a comprehensive UI library and branding elements, and created the official website using Webflow, ensuring that design solutions met user needs and project goals.