Project Overview
The Tsui Ping River Revitalization project is a transformative community and infrastructure initiative aimed at converting a longstanding urban nullah into a vibrant, eco-friendly river. As part of a multidisciplinary team, I contributed to the project's branding and environmental graphic design, ensuring that the revitalized river would not only serve as a functional waterway but also as a visually engaging and community-oriented space.
Our design approach focused on creating a cohesive visual identity that would resonate with the local community and reflect the project’s environmental goals. This included the development of logos, key visuals, and comprehensive branding elements that were applied across various touchpoints, such as construction hoardings, informational leaflets, magazines, and the future wayfinding system to be integrated into the river's environment.