Hong Kong Museum of Coastal Defence
The Hong Kong Museum of Coastal Defence, converted from the historic Lyemun Fort, undertook a rebranding to reflect its new role as a military museum.
Company
Hong Kong Museum of Coastal Defence
Role
Graphic Desiger
Tools
Illustrator Photoshop After Effects
Skills
Logo Design and Branding Animation and Digital Media Historical Research
Project Overview
The new logo, "MCD," features a space between the 'C' and 'D,' inspired by the loopholes in the fort's walls. These loopholes, historically used by soldiers for defense and observation, now symbolize the museum's role in revealing historical narratives.
The logo’s design is dynamic, with varying sizes to echo the different loopholes throughout the museum. An animated version of the logo highlights different collections and architectural elements through these loopholes, creating an engaging and interactive visitor experience.
