Hong Kong Museum of Coastal Defence

The Hong Kong Museum of Coastal Defence, converted from the historic Lyemun Fort, undertook a rebranding to reflect its new role as a military museum.
Company

Hong Kong Museum of Coastal Defence

Role

Graphic Desiger

Tools

Illustrator Photoshop After Effects

Skills

Logo Design and Branding Animation and Digital Media Historical Research

Project Overview


The new logo, "MCD," features a space between the 'C' and 'D,' inspired by the loopholes in the fort's walls. These loopholes, historically used by soldiers for defense and observation, now symbolize the museum's role in revealing historical narratives.


The logo’s design is dynamic, with varying sizes to echo the different loopholes throughout the museum. An animated version of the logo highlights different collections and architectural elements through these loopholes, creating an engaging and interactive visitor experience.

Project Overview


The new logo, "MCD," features a space between the 'C' and 'D,' inspired by the loopholes in the fort's walls. These loopholes, historically used by soldiers for defense and observation, now symbolize the museum's role in revealing historical narratives.


The logo’s design is dynamic, with varying sizes to echo the different loopholes throughout the museum. An animated version of the logo highlights different collections and architectural elements through these loopholes, creating an engaging and interactive visitor experience.

Other projects

Let's Connect

Let’s talk about projects, collaborations, or anything design!

Copyright 2024 by Jolie Wong

Let's Connect

Let’s talk about projects, collaborations, or anything design!

Copyright 2024 by Jolie Wong

Let's Connect

Let’s talk about projects, collaborations, or anything design!

Copyright 2024 by Jolie Wong